UBS analyst Thomas Wadewitz upgraded Southwest Airlines from Sell to Neutral, raising the price target to $36 from $29, reflecting a positive outlook on the airline's financial performance amid strategic changes. The airline's proactive measures, including new baggage fees, are expected to enhance profitability, with revised EPS estimates for 2025 and 2026 now at $1.68 and $2.55, respectively. Despite execution risks, the overall assessment suggests that the benefits of these changes outweigh potential drawbacks, justifying the rating upgrade.